Author Archives: Justin Shelton

by | October 31, 2023 · 5:02 pm

Springwood Hospitality to Launch Springwood Cares Employee Assistance Fund

The press release below was released late last week and we are excited about rolling out this new initiative to help our associates in their time of need.

YORK, PA, Oct 26, 2023 — Springwood Hospitality, headquartered in York, PA, and renowned for its expertise in developing and managing Hilton and Marriott hotels through award-winning teams, is thrilled to unveil its latest initiative – the Springwood Cares Employee Assistance Fund, scheduled to commence on January 1, 2024. This compassionate fund will provide grants to approved applicants, offering essential financial support to associates and their families in times of unforeseen economic adversity.

 Justin Shelton, Chief Executive Officer of Springwood Hospitality, emphasizes the significance of this endeavor, stating, “It is paramount for our company to ensure that our employees have a reliable resource when facing hardships. In light of the challenges posed by the COVID-19 pandemic and our unwavering commitment to the well-being of our team members, the establishment of the Springwood Cares fund has been a top priority for us.”

Springwood Cares further underscores Springwood Hospitality’s dedication to service and the welfare of its employees. Springwood Hospitality has approximately 200 employees, all of which will be eligible for grants.

The Springwood Cares initiative and grant applications will be administered, reviewed, and validated by America’s Charities, a well-respected 501(c)3 nonprofit organization with four decades of expertise in managing charitable funds. By partnering with America’s Charities, the program guarantees the confidential, tax-free, and expeditious processing of all grant applications through the oversight of a trusted third party.

Springwood Hospitality has generously contributed an initial funding amount to kickstart the Springwood Cares program. Sustainability will be maintained through a combination of contributions from Springwood Hospitality employees and fundraising campaigns. The inaugural fundraising campaign is slated to run from November 1 to November 22, 2023, to further support the program. During the November campaign and subsequent efforts, contributions to the Springwood Cares program will be open to everyone, and a convenient donation link can be accessed on the Springwood Hospitality website. Associates will also have the option to make contributions through payroll deductions. Springwood Hospitality has also paid for set-up and annual fees of the program so that 100% of all donations will directly benefit those associates in need.

Molly Jensen, Vice President further adds, “In addition to demonstrating our commitment to the well-being of our employees, the Springwood Cares program fosters a sense of unity among our team members, empowering them to support and uplift their colleagues, thereby strengthening our internal culture.”

About Springwood Hospitality

Springwood Hospitality is dedicated to forging lasting relationships through meaningful experiences that positively impact individuals. Associates are encouraged to lead with their hearts and embody the Springwood Essentials in all their endeavors.

To learn more about Springwood Hospitality and the Springwood Cares Employee Assistance Fund, please visit www.springwoodhospitality.com.

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by | May 22, 2023 · 8:32 pm

Springwood Hospitality’s Winning Streak Continues with Four Recent Awards from Hilton

We are very excited and proud of our teams being honored with these prestigious awards. The press release is below.

YORK, PA, May 22, 2023 — York, PA-based hotel development and management company Springwood Hospitality was recently recognized with four distinct honors as part of Hilton’s illustrious 2022 Year End Awards. The annual awards celebrate distinguished sites based on team member performance and metrics.

Springwood Hospitality properties received the following awards:

2022 Connie Award: Awarded to Home2 Suites Martinsburg, naming it first in the entire Home2 Suites brand for leading metrics in areas including extended stay percentage, quality assurance, and customer scores for staff service and hotel accommodations. 2022 marked the second year the Martinsburg property received this prestigious honor.

2022 Conrad Achievement Award: Home2 Suites Ephrata won this award for being in the top 1% for key components, including extended stay percentage, quality assurance in areas including cleanliness, conditions, and brand standards, and customer scores for staff members and accommodations.

2022 Hilton Award of Excellence: Awarded to Home2 Suites Easton for scoring in the top 5% of their brand in key components and customer scoring.

2022 Brighter Together Award: Home2 Suites Martinsburg was recognized as the top hotel in its region for the highest satisfaction and loyalty tracking scores from metrics including Overall Service, Feel Welcomed, Problem Resolution, and Cleanliness of Room.

“We are thrilled to be recognized in this way. These awards underscore the Springwood Hospitality mission of excellence. Our teams are committed to providing world-class experiences at every turn and receiving such distinction directly from Hilton lets us know we’re on the right track,” said Springwood Hospitality Vice President Molly Jensen.

About Springwood Hospitality

Springwood Hospitality is an award-winning Hilton and Marriott-branded hotel development and management company headquartered in York, Pennsylvania. Springwood and its affiliates have profitably developed 34 projects worth more than $360 million in central Pennsylvania, West Virginia, New York, and Maryland. Winning more development awards from Hilton and Marriott than any other Pennsylvania-based company, Springwood has also been honored with numerous brand awards for management and guest service excellence. Springwood raises its development equity from a loyal and growing group of high-net-worth investors looking to diversify their portfolios by adding positions in quality, privately held hotels.

As a leader and innovator in the hotel development and management industry, Springwood Hospitality upholds the highest standards of excellence in serving its customers, investors, and associates by always doing what is fair and right. Learn more about Springwood’s Essentials.

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by | March 2, 2023 · 8:02 pm

Springwood Hospitality Announces Leadership Changes

The press release below was released to the public today. We are excited about what Springwood’s future holds for our guests, associates and investors.

David Hogg, Justin Shelton and Molly Jensen

YORK, PA, March 1, 2023 — Springwood Hospitality, a York, PA-based hotel development and management company, recently announced organizational changes. Earlier this year President Justin Shelton assumed ownership from founder and partner David Hogg, who will remain actively involved as Springwood’s Development Specialist. Hogg is also mentoring an expanded development team to help accelerate the company’s growth.

Springwood and its affiliates have profitably developed 34 projects worth more than $360 million in central Pennsylvania, West Virginia, New York, and Maryland. They have helped high-net-worth entities and individuals invest $140 million of private capital in these projects. Springwood has been honored with many awards from Hilton and Marriot, including Hilton’s Multi-Brand Developer of the Year award for North America, plus numerous other awards from TripAdvisor, the Central Penn Business Journal, the United Way, and others.

Justin Shelton partnered with David Hogg and joined Springwood Hospitality as President in 2009. Shelton recently purchased Hogg’s remaining 50% interest and became CEO. According to Hogg and Shelton, it was always the goal for Shelton to eventually take the reins, and for Hogg to remain involved to lend his expertise and mentorship.

A dynamic leader, Shelton had an extensive history in hospitality before coming to Springwood, landing his first General Manager position before his 21st birthday. In 2013, he was honored as one of the Central Penn Business Journal’s Forty Under 40 winners.  

Shelton served on the prestigious Hilton Owner’s Advisory Council and through his distinguished service with the Tru Brand and Springwood’s award-winning development and operation of several Home2 Suites hotels, Hilton honored him with his current position on the Advisory Council of Hilton’s hottest brand Home2 Suites. Shelton is a graduate of the University of Alabama with a B.S. in Hotel and Restaurant Management and a Marketing minor.

“I am thrilled to have Justin at the helm,” said David Hogg. “He has driven most company decisions for years, with industry-recognized excellence that has substantially benefitted our team and our investors. I believe his leadership will deliver the best possible future for Springwood Hospitality.”

Other organizational shifts include the promotion of Director of Operations, Molly Jensen, to company Vice President. A true professional and industry expert, Molly methodically worked her way up through the ranks of hospitality management, starting at the front desk. Another Central Penn Business Journal Forty Under 40 Award winner, Jensen has been instrumental in ensuring that Springwood properties maintain award-winning status by consistently delivering outstanding accommodations and exceptional guest experiences in her ten years with the company.

“It is a true pleasure to officially announce Molly’s well-deserved promotion. She has been such an asset to Springwood from day one,” said Justin Shelton. “Her success is a blend of her love and understanding of the industry, her incredible work ethic, and her relationship-building skills. She’s an incredibly well-rounded mother and dedicated community member, and she’s an inspiration to all who know her.”

In reference to what is next for Springwood Hospitality, Shelton says “I am thrilled to be where we are today, and I’ve had the best possible partner in Dave Hogg. With our exceptional leadership team, we are well-positioned for success – both for the company and our investors. Together we will continue to forge new relationships, maximize our potential, and live our dreams of developing and managing award-winning hotels that provide an excellent return to our investors.”

About Springwood Hospitality

Springwood Hospitality is an award-winning Hilton and Marriott-branded hotel development and management company headquartered in York, Pennsylvania. Springwood and its affiliates have profitably developed 34 projects worth more than $360 million in central Pennsylvania, West Virginia, New York, and Maryland. Winning more development awards from Hilton and Marriott than any other Pennsylvania-based company, Springwood has also been honored with numerous brand awards for management and guest service excellence. Springwood raises its development equity from a loyal and growing group of high-net-worth investors looking to diversify their portfolios by adding positions in quality, privately held hotels.

As a leader and innovator in the hotel development and management industry, Springwood Hospitality upholds the highest standards of excellence in serving its customers, investors, and associates by always doing what is fair and right. Learn more about Springwood’s Essentials.

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by | May 3, 2011 · 9:05 pm

Alabama Tornadoes

 Many of you are aware of the severe storms and tornadoes that caused massive destruction to the southeasternUnited States. My hometown inSweet HomeAlabama, and neighboring counties were affected leaving many families displaced. Because so many of those affected are without insurance or monetary resources, a local church (EPIC Church an official EMA drop-off center) in my hometown has found a great deal on 30 foot camper style trailers to provide housing. One of these trailers costs $2,000. Their goal is to secure funding for 20+ trailers.  I would like to open up this opportunity to any of you that want to do something but may not know how to help. This is one opportunity. 

If you would like to join me, please make a check out to Epic Church, PO Box 2746 Decatur, AL 35602 and in the memo write Tornado Relief: Trailer Fund. You can drop it by my office or give it to Teresa.  I am asking you to please send all donations to me by Thursday because time is critical. If you cannot get a check to me by Thursday and would still like to donate, you can mail it directly to Epic Church. It is 100% tax deductible, but in order to get a tax credit to you, please provide your name and address along with your check. 

Thanks so much for considering!

Hospitably Yours,

Justin

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by | April 22, 2011 · 10:42 am

Maximizing House Profit using Flex/Flow Calculations Part 5: Final Considerations.

This is the last post in the series and I wanted to discuss some items that should be considered when reviewing flex/flow numbers.  Each period is unique and should be evaluated that way.  It is impossible to discuss all of the different issues that can skew flex/flow numbers from month to month, but I am going to discuss a couple situations below that will be helpful in analyzing flex/flow calculations. 

How did we get the extra revenues?

This is one of the most critical situations to consider when reviewing flex/flow numbers.  As discussed in part one, there are a lot of expenses that are budgeted and measured based on per occupied room (POR).  However, flex/flow measures the dollars from the revenue variance to the house profit variance.  So what would happen if the property exceeded revenues for the month but sold fewer rooms than budgeted?  Well if you consider that your POR costs should have been lower due to fewer rooms sold, the additional revenue had to come from either ADR or another revenue department, so your flow through percentage should actually be higher than your goal.  The opposite is also true if you exceeded revenues by selling more rooms than budgeted while the ADR was less.  The rooms sold will cause the POR costs to increase but the lack of ADR will hurt the flow through percentage because you got less revenue per room sold.  The same should be considered when you fall short of revenues as well.  There are numerous scenarios on this, but the point is that you should consider how you got the revenue variance to determine if the goal should have made and if the goal should have been higher.

Approach the small variances with caution.

This was purposely shown in example #2 for parts 3 and 4 of this series.  You will see that the smaller the revenue variances, the more likely you are to get an outrageous number in the flex/flow calculation.   If I told you that your property just flowed -500% for the month and nothing else; what would your reaction be?  I am guessing it wouldn’t be “great job and keep up the good work” but should it be?  What if upon further review of the statement you found that the revenues were over $200 and every other line item equaled budget, but you had a $1,000 extraordinary expense and that alone caused the house profit to be under $1,000 and the flow through to be -500%.  I think you would agree that this is not as bad as the initial -500% flow number would lead you to believe.  In my experience working with flex flow numbers, my general rule is the smaller the revenue variance the less effective the calculation.  Therefore it should not be taken literally without some further investigation.

In closing, I hope this series gave you another tool to manage your property.  As stated in part #1, the goal with flex/flow calculations is to measure the efficiency between additional revenues and bottom line profit.  Thanks for reading the series and stay tuned for posts in the future that will range widely on operational hotel topics.  If I can assist in any way, feel free to contact me directly at jshelton@springwood.net. 

Hospitably Yours,

Justin

Flex/Flow Calculations Poll #1

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Flex/Flow Calculations Poll #2


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by | April 15, 2011 · 3:34 pm

Maximizing House Profit using Flex/Flow Calculations Part 4: How to calculate Flex performance.

I realize that Part 3 was a lot to take in for calculating flow.  Unfortunately, it isn’t going to get any easier with the flex calculations in this article and it is actually going to get a little more complex.  As stated previously, a flex situation is when you have fallen short of budgeted revenues and you are looking to see how well the property controlled their variable expenses. 

Here are the “Flex” calculations:

There are two ways to calculate your house profit target (HPT) when you are in a flex situation.  The first way has you determining how much you should flex or save.  To do this you multiply the revenue variance (RV) by the Flex goal percentage (GOAL%) to get the flex savings goal (FSG).  Now subtract the flex savings goal (FSG) from the revenue variance (RV) to get the house profit target (HPT).

           RV  x  GOAL%  =  FSG

           RV  –   FSG         = HPT

The second way to calculate the house profit target (HPT) is by far the easiest but it assumes the flex and flow goals equal 100% when added together.  See part 2 of this series for the reasoning behind why this should be the case.  To calculate the house profit target (HPT) just multiple the revenue variance (RV) times the flow goal percentage (FG%).  You will come up with the same numbers either way you calculate it assuming the flex and flow goals equal 100% when added together.  This is the most common (and easiest) way to calculate the house profit target when in a flex situation so I will be using this calculation in the examples to follow.

            RV  x  FG%  =  HPT

As in the flow part of the series, the next thing I recommend is determine if the property met the house profit target.  This gives you the first indication on whether you made the flex % or not.  This is calculated by subtracting the house profit target (HPT) from the house profit variance (HPV) to get the house profit goal variance (HPGV).  Remember that positive numbers for the house profit goal variance are great and negative numbers are never good.

            HPV  –  HPT  =  HPGV

To calculate your actual flex, you will need to subtract the revenue variance (RV) from the house profit variance to get the actual flex savings (AFS), then divide that by the revenue variance as a positive number (RVP) to get the flex percentage (FLEX%).  This gives you your actual flex percentage.

            HPV  –  RV    =  AFS

            AFS  ÷  RVP  =  FLEX%

Now let look at some examples of how this process works.  I am using a flex goal of 30% (therefore flow goal is 70%) in the calculations below.

Example #1:  This is a basic flex calculation.

Actual Revenue

Budgeted Revenue

Revenue Variance

$280,000

$300,000

($20,000)

 

 

 

Actual House Profit

Budgeted House Profit

House Profit Variance

$140,000

$150,000

($10,000)

Step #1 is to determine the house profit target.  We should multiply the revenue variance by the flow goal.  In this example, that would be ($20,000) x 70% which equals ($14,000).  ($14,000) is our house profit target.

Step #2 is to determine if the property met the house profit target.  We just subtract the house profit target from the actual house profit variance.  For this situation it would be ($10,000) – ($14,000) = $4,000.  In essence we are $4,000 above our target which means we saved more than we expected and is the first indication that we met our flex goal.

Step #3 is to determine our actual flex percentage.  We just subtract the house profit variance from the revenue variance to get the actual flex savings, and then divide the actual flex savings by the revenue variance as a positive number.  For this scenario it would be ($10,000) – ($20,000) = 10,000, then 10,000 ÷ $20,000 = 50% Flex.  The 50% flex is more than our goal, but we already had that indication from step #2.

Step #4 is always to analyze the financial statement to find efficiencies and inefficiencies.  In this case it would be to analyze your financial statement to determine if all fixed costs showed up appropriately.  Pay particular attention to variable expenses to determine what the property did well in saving the $4,000 and try to replicate it in the future.

Example #2:  This is a flex calculation with a huge negative flex percentage.  This is another scenario where the best of the best sometime question themselves when they get some of these numbers.  It isn’t good, but it is accurate.

Actual Revenue

Budgeted Revenue

Revenue Variance

$279,800

$280,000

($200)

 

 

 

Actual House Profit

Budgeted House Profit

House Profit Variance

$140,000

$150,000

($10,000)

Step #1 is ($200) x 70% giving us a house profit target of ($140).

Step #2 is ($10,000) – ($140) giving us a house profit goal variance of ($9,860).  At this point you know the property fell far short of the flex goal and that this isn’t going to be pretty.   

Step #3 is ($10,000) – ($200) = ($9,800) then (9,800) ÷ $200 (use RVP) = -4900% flex percentage.  If you don’t use the revenue variance as a positive number you will get a positive 4900% which doesn’t tell the story on this one.  It is calculated just like example #1 using different numbers and it is correct at negative 4900%.

Step #4 would include investigating the cause for the huge house profit goal variance when being so close to budgeted revenues.  This is obviously an extreme case, but you are probably looking for a large item that was not budgeted.  It is important to know why there is such a huge variance and in this example that is probably fairly easy to pick out by just looking at the variances for each line item.  I’m betting something will stick out to you. 

Example #3:  This is a really good financial statement showing an outstanding flex percentage. 

Actual Revenue

Budgeted Revenue

Revenue Variance

$280,000

$285,000

($5,000)

 

 

 

Actual House Profit

Budgeted House Profit

House Profit Variance

$140,000

$136,000

$4,000

Step #1 is ($5,000) x 70% giving us a house profit target of ($3,500).

Step #2 is the same as it has been in previous scenarios, house profit variance minus house profit target.  Remember that you are subtracting a negative here so the equation is $4,000 – ($3,500) = $7,500.  Example #2 was really bad, now this one is really good.

Step #3 is to find out your flex percentage.  $4,000 – ($5,000) = $9,000, then $9,000 ÷ $5,000 gives us a 180% flex.  That is a remarkable number because you basically saved $9,000 from top line deficit to bottom line profit. 

Step #4 is always to find inefficiencies or efficiencies in the financial statement.  Although the property missed revenues by $5,000, they managed to exceeded house profit by $4,000.  In this one you would want to find the areas that were budgeted with no expense or other large savings to determine if the financial statement will get hit with some expenses at a later date.  Don’t forget to focus on the variable expenses even if you find a missed bill or something of that nature.

As you can see there are a couple different ways to determine flex, but as with flow, the formulas are the same even when the numbers change.  I encourage you to grab a financial statement where the property missed the top line revenue and run these calculations.  If the flex number looks off, just rerun the calculations and stick with it after that.

Now that we know how to calculate flow and flex performance, this series is winding down.  In the final posting, Part 5, I will discuss some final considerations that can sway your numbers and probably your opinion of the desired performance.

Hospitably Yours,

Justin

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by | April 11, 2011 · 2:50 pm

Help Springwood Hospitality “Stick it to Hunger” Today!

Springwood Hospitality gladly supports the local food bank and is conducting a food drive April 11th to April 28th.  Thank you for joining us in the fight against hunger!

Please click on the link to read all the details and where food donations are accepted.  Springwood Hospitality Food Drive Details

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by | April 8, 2011 · 10:19 am

Maximizing House Profit using Flex/Flow Calculations Part 3: How to calculate Flow performance.

At this point, it is fair to say that you know the difference between Flex and Flow and you have an idea where your goal should be for each.  If not, please review Part 1 and 2 of this series.  With that knowledge and understanding under our belt we are ready to discuss the calculations.  First, I am going to give you the formulas and then I am going to play out 3 different flow scenarios with some brief explanations of each.

Let’s start with everyone’s favorite (or at least it should be)…Flow.

To calculate what your house profit target (HPT) should be based on your flow goal is really simple.  Multiply the revenue variance (RV) by the goal percentage (GOAL%) to get the house profit target (HPT).

RV  x  GOAL%  =  HPT

The next thing I recommend is determine if the property met the house profit target.  This gives you the first indication on whether you made the flow % or not.  This is calculated by subtracting the house profit target (HPT) from the house profit variance (HPV) to get the house profit goal variance (HPGV).  Positive numbers for the house profit goal variance are great and negative numbers are never good.

HPV  –  HPT  =  HPGV

To calculate your actual flow, just divide your house profit variance (HPV) by your revenue variance (RV) and that equals the flow percentage (FLOW%).  This gives you your actual flow through percentage.

HPV ÷ RV = FLOW%

Now let look at some examples of how this process works.  I am using a flow goal of 70% in the calculations below.

Example #1:  This is a basic flow calculation.

Actual Revenue Budgeted Revenue Revenue Variance
$300,000 $280,000 $20,000
     
Actual House Profit Budgeted House Profit House Profit Variance
$150,000 $140,000 $10,000

Step #1 is to determine the house profit target.  We should multiply the revenue variance by the flow goal.  In this example, that would be $20,000 x 70% which equals $14,000.  $14,000 is our house profit target.

Step #2 is to determine if the property met the house profit target.  We just subtract the house profit target from the actual house profit variance.  For this situation it would be $10,000 – $14,000 = ($4,000).  In essence we are $4,000 short of our target.

Step #3 is to determine our actual flow percentage.  We just divide the house profit variance by the revenue variance to get the number.  For this scenario it would be $10,000 ÷ $20,000 = 50% Flow.  The 50% flow is less than our goal, but we already had that indication from step #2.

Step #4 is always to analyze the financial statement to find efficiencies and inefficiencies.  In this case it would be to analyze your financial statement, paying particular attention to variable expenses to determine if the property could have saved the $4,000.  There could be a fixed cost overage or something unexpected that caused this as well, but the goal is to focus more on what can be controlled.

Example #2:  This is a flow calculation with a huge flow percentage.  The best of the best sometime question themselves when they get some of these numbers.  The question usually sounds something like this, “it that even possible?” and the short answer is yes.

Actual Revenue Budgeted Revenue Revenue Variance
$280,200 $280,000 $200
     
Actual House Profit Budgeted House Profit House Profit Variance
$150,000 $140,000 $10,000

Step #1 is $200 x 70% giving us a house profit target of $140.

Step #2 is $10,000 – $140 giving us a house profit goal variance of $9,860.  At this point you know the property far exceeded the flow percentage goal, but by how much?  Let’s see…

Step #3 is $10,000 ÷ $200 giving you a flow percentage of 5000%.  I know what you’re thinking, “Is that even possible?”  It is calculated just like example #1 using difference numbers and it is correct and therefore possible.

Step #4 would investigate the cause for the huge house profit goal variance with so little additional revenue.  This is obviously an extreme case, but you are probably looking for a large item that was budgeted but wasn’t used.  Maybe an electric bill or franchise bill was missed.  It is import to know why there is such a huge shortage because chances are pretty good that the expense has hit in a previous month or will be hitting at a later date which will give you a financial statement equally as bad.

Example #3:  This is a really bad financial statement showing a negative flow percentage.

Actual Revenue Budgeted Revenue Revenue Variance
$285,000 $280,000 $5,000
     
Actual House Profit Budgeted House Profit House Profit Variance
$136,000 $140,000 ($4,000)

Step #1 is $5,000 x 70% giving us a house profit target of $3,500.

Step #2 is the same as it has been in previous scenarios, house profit variance minus house profit target.  Some of my mathematically challenged colleagues look at the numbers and in their head come up with ($500) because the difference between $4,000 and $3,500 is $500 but that would not be correct.  Our equation is ($4,000) – $3,500. Not to get too far into math class, but because the $4,000 in this case is negative and you are subtracting a positive number you actually get ($7,500) as the house profit goal variance.  Example #2 was really good, now this one is really bad.

Step #3 is to find out your true flow percentage and given what we know from Step #2 it isn’t going to be pretty.  (4,000) ÷ 5000 gives us a flow of -80%.  That is negative 80% flow through because you spent $7,500 more than your goal.

Step #4 is always to find inefficiencies or efficiencies in the financial statement.  Although the property missed house profit by $4,000, the house profit goal variance was negative $7,500 and we should be looking for that amount of expense variances because of the additional revenues generated.  This is the opposite situation from Example #2 because you are looking for double posted bills and things of that nature.  Don’t forget to focus on the variable expenses even if you find a double posted bill or something of that nature.

As you can imagine there are literally trillions of flow situations that can happen, but the formulas are the same no matter the numbers.  I would encourage you to grab a financial statement or two or ten and run these formulas to see how you did.  Are there some inefficiencies that can be improved to meet the goal set in Part 2?

In Part 4 we are going to discuss the scenarios where you fell short of budgeted revenues.  The flex formula is a little different and gets more complicated, but like flow the formulas do not change only the numbers going into it.

Hospitably Yours,

Justin

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by | April 1, 2011 · 3:19 pm

Maximizing House Profit using Flex/Flow Calculations Part 2: How much should “Flow” to the bottom line?

The answer to this question can be as simple or complicated as you wish to make it, but you will want to set a goal you find acceptable based on the parameters discussed in this post.  Please keep in mind that I am speaking in generalities and there are certainly a number of ways to get a final answer. 

Where do I start? 

Start with a full year financial statement in hand and you will want to identify every line item to determine if it is a variable or fixed cost.  The fixed costs would be the items that do not fluctuate based on the number of rooms sold for a given period.  Some examples of these costs would be associates that are on salary, cable or satellite service, billboard advertising, and other items of that nature. When going through this process you are going to have to make some decisions. For example, maintenance expenses; some of these can be either fixed or variable.  My belief is that each room and piece of equipment should be kept on a set preventative maintenance schedule regardless of occupancy, which results in accounting for most of the maintenance expenses, including most wages, as fixed expenses.  The other train of thought is that if your occupancy is down you can cut your maintenance expenses because your rooms and equipment isn’t getting as much use so it will not need it.  In this case, some of those expenses would be considered variable.  This is but one example you will need to consider when going through this process.  How you account for these items is completely up to you and how your properties are run. 

I have determined what is fixed and variable, now what?

Now it is time to set goals.  Add all of your fixed line items and divide them by your total expenses to get the percentage of fixed expenses.  That would be your percentage of fixed costs and in turn should also be very close to your flow through goal.  The reason this works is because all of these items are (hopefully) already budgeted and therefore any additional revenue will have no bearing on these line items.  That means the additional revenue will only be affected by the variable expenses and the fixed percentage should “flow” directly through the financial statement to the bottom line.  If you subtract that number from 100%, it will obviously give you the variable expenses and it should be very close to your flex goal.  The theory here is that when you fall short of budgeted revenues you still have the fixed costs, but shouldn’t have the variable expenses.  The property should save or “flex” the variable expenses and that savings should be reflected in the house profit variance.  To be fair, the flex and flow goals should equal 100% when added together.   I have heard flow through goals anywhere from 50% to 80% and it really is dependant on how much of the expenses are variable.  You are basically putting a percentage on your fixed costs (flow goal) and your variable (flex goal) costs.  At Springwood Hospitality our goals for flow is 70% and our flex goal is 30%.  Basically we are saying our fixed costs are 70% and variable costs are 30%.  You may find that you are more comfortable with a lower flow number and a higher flex number or vise versa.  It is really your call. 

Don’t go throwing those numbers around just yet; in Part 3, I will discuss how to calculate flow to improve performance.          

Hospitably Yours,

Justin

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