Monthly Archives: April 2022

Intelligently Digest Hotel Industry News

Today’s Central Penn Business Journal featured THIS ARTICLE by reporter Stacy Wescoe, which painted a grim recovery picture for the Pennsylvania hotel industry. Ms. Wescoe reported accurately on the overall state of the industry in the commonwealth. What she missed was the wide variability among submarkets and hotel types within Pennsylvania. To be fair, CPBJ’s abbreviated format does not allow space for this analysis, so I’ll provide it here. 

Springwood’s Springhill Suites by Marriott is slated to open August 2022 in Cumberland County, Pennsylvania’s fastest-growing county over the past decade.

The article says, “Nationally hotel business travel revenue is expected to be down 23% compared to 2019.” True. Q1 of 2022 saw significant impacts on business travel from the Omicron variant of Covid. Since then, corporate travel has been improving at an accelerating rate. Yet corporate travel in Q4 2022 may still be off its 2019 pace. Why? 

A large segment of business travel consists of shows, conventions, and large corporate gatherings, which occur in full-service hotels with large meeting facilities. Most such hotels are located in international gateway markets such as Philly and Pittsburgh, and to a lesser extent, hotels such as Hilton Harrisburg and Hershey Lodge come to mind in central PA. That large group business typically books one to two years in advance, so it won’t hit full stride until after 2023. 

Pandemic mindset is causing other corporate travel to restart cautiously, with one major exception. The logistics industry is enjoying a historic boom, which is fueling record room-night demand in locations where distribution is a significant economic driver. Most of Springwood’s hotels are located in markets heavily influenced by logistics, and we expect all of those to post record revenue in 2022. 

The CPBJ article also correctly stated that “leisure travel is expected to return to pre-pandemic levels this year.” Buoyed by a post-pandemic boom, the weddings, funerals, and class reunions that were delayed during Covid are now booking Thursdays through Sundays at every venue that will host them, and those guests need a place to stay. 

A larger leisure driver this year is the pandemic cabin fever that has influenced declining mental health over the past two years. Folks are done with it, and they’re flocking to where they can enjoy themselves. Price seems to be less important to them than it was in 2019. 

Exhibit A for leisure travel is Hershey, PA. Omicron suppressed the Hershey market in Q1 2022, but its outlook for the remainder of the year is brilliant. Think about it. For leisure travel “to return to pre-pandemic levels this year,” the remainder of 2022 must EXCEED 2019 figures. That’s exactly what we see from April results and from advance reservations. Both of our hotels in Hershey will likely experience record revenue in calendar year 2022.

If you’ve read this far, then you care about understanding the subtleties of the hospitality market. Remember this when folks cite broad industry averages. That reminds me of the tale of the fellow who placed one hand on a hot stove and the other in the freezer. On average, he was comfortable. There’s often more to the story, and it pays to look more closely.

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Hilton Names Springwood Hospitality’s Home2 Suites Martinsburg #1 in the World

York, PA Apr 8, 2022

Springwood Hospitality announced today that its Home2 Suites by Hilton Martinsburg, WV has earned Hilton’s coveted 2022 Connie Award, marking this hotel as #1 in the world among the Home2 Suites brand as measured by Hilton’s scoring of quality, guest satisfaction and experience, and commercial metrics.

“Connie” Award Winner, named after Conrad Hilton, founder of Hilton Hotels Corporation, is awarded to “the best of the best” hotels within each brand in the Hilton family of brands. Based on the year-end Quality Performance Balanced Scorecard and service rankings, the winning hotel is honored as a “Connie” Award winner.

Recently Springwood Hospitality has focused heavily on the Home2 Suites by Hilton brand. Springwood affiliates have opened eight, new Home2 Suites by Hilton hotels in four states over the past six years. 

“So far every Home2 Suites we’ve opened has been successful for the brand, for our guests, and for our investors,” says David Hogg, Springwood’s Development Coordinator and founder.

“That’s significant, because four of these hotels opened during the pandemic. Home2 Suites seems to be the brand that performed the best during Covid-19. The market share it gained then seems to be holding up well in the post-pandemic recovery,” Hogg said.

Home2 Suites, part of Hilton’s All-Suites portfolio is now the #1 brand in the US hotel industry, with more hotels under construction in the United States than any other hotel brand. Read more about Home2 Suites by Hilton at and


About Springwood Hospitality

Springwood Hospitality is a York, PA based hotel development and management company, which exclusively develops Hilton and Marriott brands. It has opened 19 Hotels over four states over the past 12 years, and currently has 11 hotels in its management portfolio. It will celebrate its second 2022 hotel opening in August, and it has four more hotels in its active development pipeline. Springwood has won more development awards from Hilton and Marriott than any other Pennsylvania-based company; it has also been honored with numerous brand awards for management and guest service excellence. Springwood raises its development equity from a loyal and growing group of high net worth investors, looking to diversify their portfolios by adding positions in quality, privately-held hotels. Find out more about career opportunities at Springwood HERE.

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Springwood’s award-winning Home2 Suites by Hilton Martinsburg, WV, with outdoor gathering areas.

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About Home2 Suites by HiltonHome2 Suites by Hilton, one of the fastest-growing brands in Hilton’s history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guestroom configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guestroom designs; laundry and fitness areas; complimentary WiFi; multiple outdoor spaces; 24-hour business centers; expansive community spaces; and pet-friendly environments. Home2 Suites by Hilton has 395 hotels with 455 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard WiFi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Connect with Home2 Suites on Facebook, Twitter, LinkedIn, and Instagram.

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