Monthly Archives: March 2022

Justin Shelton Named by Hilton to the Home2 Suites Owners Advisory Council

York, PA  Mar 21, 2022

Springwood Hospitality announced today that Justin Shelton is joining the Owner Advisory Council for Home2 Suites by Hilton, part of Hilton’s All-Suites portfolio. Shelton is President of Springwood, an award-winning, York, PA based hotel development and management company, which works exclusively with Hilton and Marriott branded products. 

Springwood’s Home2 Suites Martinsburg, WV, with its outdoor gathering areas.

The Owner Advisory Council, hand-selected by Hilton from among the most successful and influential franchisees for each brand, serves an important role guiding and advising Hilton brand teams on strategy and deployment. 

Shelton served five years on the Tru by Hilton Owner Advisory Council, starting with that brand’s inception in 2017. Springwood opened two of the first six Tru by Hilton hotels in the world, in Lancaster, PA and in York, PA. Shelton made significant contributions to the direction of that new brand during his tenure on the Council.

Home2 Suites is now the #1 brand in the US hotel industry, with more hotels under construction than any other hotel brand in the country. Springwood affiliates have opened eight Home2 Suites by Hilton hotels in four states over the past six years.

“So far every Home2 Suites we’ve opened has been successful for the brand, for our guests, and for our investors,” says David Hogg, Springwood’s Development Coordinator and founder. “I attribute that success to our team of hotel professionals, led by Justin, who serve our guests every day with professionalism and a warm smile. We’re in the hospitality business, not the hotel business.”

Read more about Home2 Suites by Hilton at and

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About Springwood Hospitality

Springwood Hospitality is a York, PA based hotel development and management company, which exclusively develops Hilton and Marriott brands. It has opened 19 Hotels over four states over the past 12 years, and currently has 11 hotels in its management portfolio. It will celebrate its second 2022 hotel opening in August, and it has four more hotels in its active development pipeline. Springwood has won more development awards from Hilton and Marriott than any other Pennsylvania-based company; it has also been honored with numerous brand awards for management and guest service excellence. Springwood raises its development equity from a loyal and growing group of high net worth investors, looking to diversify their portfolios by adding positions in quality, privately-held hotels. Find out more about career opportunities at Springwood HERE.

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About Home2 Suites by Hilton

Home2 Suites by Hilton, one of the fastest-growing brands in Hilton’s history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guestroom configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guestroom designs; laundry and fitness areas; complimentary WiFi; multiple outdoor spaces; 24-hour business centers; expansive community spaces; and pet-friendly environments. Home2 Suites by Hilton has 395 hotels with 455 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard WiFi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Connect with Home2 Suites on Facebook, Twitter, LinkedIn, and Instagram.

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CBRE Forecasts Continued Hotel Performance Recovery in 2022

By the staff of LODGING  – March 17, 2022

Dallas—CBRE Hotels Research has raised its forecast for 2022 average daily rate (ADR), occupancy, and revenue per available room (RevPAR) to reflect the stronger-than-expected fundamental performance in the fourth quarter. Other factors contributing to the improvement include below-average supply growth, strong domestic leisure trends, the resumption of inbound international travel, and a predicted return to office later this year. CBRE made the changes despite heightened uncertainty and increasingly limited visibility due to geopolitical risks and inflationary pressure.

CBRE now forecasts RevPAR to reach 2019 nominal levels by Q3 2022 under CBRE’s base case scenario, rather than in Q3 2023, as previously forecast.

RevPAR in December 2021 exceeded 2019’s levels for the first time since the pandemic began. This strength has not held into this year’s first quarter. January saw a pullback, with RevPAR coming in 21.7 percent below 2019, and year-to-date trends have remained somewhat muted. The pullback is likely due to the shift from the leisure-centric holiday season to the business-driven first quarter along with heightened geopolitical and inflation risks.

According to CBRE Hotels Research’s December 2021 edition of its Hotel Horizons report, ADR reached 2019 nominal levels in last year’s third quarter. CBRE expects that ADR will once again exceed 2019’s levels following a pause this quarter. Higher rates will be driven by a recovery in higher-rated, inbound international travel, the resumption of more traditional business travel, labor market tightness, and higher overall inflation. U.S. inflation CPI was 6.7 percent year-over-year in Q4 2021 and hit 7.9 percent in February 2022, according to the Bureau of Labor Statistics. CBRE forecasts that inflation will reach slightly more than 6 percent in 2022 before dropping to around 2 percent in 2023 and after.

“Higher room rates will lead to a quicker return to 2019’s nominal ADR levels,” said Rachael Rothman, CBRE’s head of hotel research and data analytics. “But from a profitability perspective, inflation will be a headwind through higher utilities, supplies, and labor.”

The effects of inflation on ADR won’t be uniform. Bram Gallagher, CBRE senior hotel economist, said, “Historically, most hotels can respond to inflation with price increases, but only luxury hotels have demonstrated that they can exceed the pace of inflation to achieve real gains. Economy hotels have the most difficulty raising prices enough to keep up.”

CBRE expects domestic and drive-to resorts to show strength once again in 2022 as the war in Ukraine and the resurgence of COVID in Asia could persuade wealthier U.S. travelers to prefer domestic destinations closer to home. Elevated gas prices could hurt more budget-minded consumers who frequent interstate hotels.

Longer-term, muted supply growth will mitigate the blow for the hotel industry. High construction-material prices, including lumber, steel, and labor, make the development of most new projects cost prohibitive, limiting the delivery of new rooms over the medium to longer term. CBRE forecasts that supply will increase at a 1.2 percent compound annual growth rate over the next five years, well below the industry’s 1.8 percent long-term historical average.

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