STR: U.S. hotel results for week ending 7 March

11 March 2020

In comparison with the week of 3-9 March 2019, the industry recorded the following:

  • Occupancy: -7.3% to 61.8%
  • Average daily rate (ADR): -4.6% to US$126.01
  • Revenue per available room (RevPAR): -11.6% to US$77.82

Performance declines were uniform across chain scales, classes and location types.

“The question over the last several weeks was ‘when’, not ‘if’ this impact would hit—well, when has arrived,” said Jan Freitag, STR’s senior VP of lodging insights. “Like so many other areas of the world, concerns around the coronavirus outbreak have now hit U.S. hotel occupancy hard. Not a surprise given the amount of event-related news we have seen, but group cancellations were felt across the markets and classes in addition to consistent declines in the transient segment. ADR is starting to decline as well, rapidly in the case of San Francisco. This is quite likely the beginning of a bad run that will get worse before it gets better.”

Overall, 23 of the Top 25 Markets registered a RevPAR decline.

San Francisco/San Mateo, California, posted the week’s steepest drop in RevPAR (-45.5% to US$134.26), due largely to the largest decline in ADR (-30.4% to US$212.61).

Anaheim/Santa Ana, California, experienced the largest drop in occupancy (-27.3% to 59.6%) and the second-largest decreases in ADR (-19.9% to US$155.14) and RevPAR (-41.8% to US$92.42).

Seattle, Washington, saw the second-steepest decrease in occupancy (-26.4% to 52.3%), which pushed the third-largest drop in RevPAR (-34.8% to US$67.94).

Of note, New York, New York, occupancy fell 13.1% to 72.1%, while ADR in the market was down 8.3% to US$188.59.

Two markets saw occupancy growth for the week: Detroit, Michigan (+1.9% to 62.2%), and Nashville, Tennessee (+1.8% to 75.8%).

Two markets reported ADR increases: Oahu Island, Hawaii (+1.7% to US$223.05), and Norfolk/Virginia Beach, Virginia (+1.3% to US$85.46).

Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore.

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