Hilton CEO says direct marketing paid off in 2018

Hilton CEO Christopher Nassetta emphasized in the recent quarterly investor call that the company’s Hilton Honors investment is now paying off with record guest loyalty.

A Travel Weekly article about the quarterly call notes that Nassetta says Hilton Honors has not only grown in size but also in level of engagement. He estimated that five or six years ago, just 15% to 20% of total Hilton Honors members could be categorized as “engaged,” with recent stay or purchase activity. Today, nearly 50%, or 42 million Hilton Honors members, are considered engaged.

Read the entire Travel Weekly Article

Dave Hogg

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