Justin Shelton of our office has been busy helping Hilton whittle down the development costs of its new Tru brand. Springwood opened the third and the sixth Tru by Hilton hotels in the world, and Hilton has been capitalizing on the lessons we learned. Lean more in the following article: Hilton Brings Better Affordability to Tru
By actively listening to its developers and drawing out their participation in brand improvement, Hilton is establishing itself as a force to be reckoned with in the U.S. hospitality industry.
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