July 2015 Highest Single Month of U.S. Hotel Occupancy Ever Recorded!

(Excerpted from an August 20, 2015 article in HNN Newswire.  Emphasis added by me.)

The U.S. hotel industry reported positive results in the three key performance metrics during July 2015, according to data from STR, Inc.

In year-over-year results, the U.S. hotel industry’s occupancy was up 2.3% to 75.3%; its ADR rose 5.9% to $124.32; and its RevPAR increased 8.3% to $93.61.

In year-over-year results, the U.S. hotel industry’s occupancy was up 2.3% to 75.3%; its average daily rate rose 5.9% to $124.32; and its revenue per available room increased 8.3% to $93.61.

“The July occupancy of 75.3% was the highest single occupancy of any month ever recorded by STR,” said Jan Freitag, STR’s senior VP for lodging insights. “Hand in hand with this goes the demand of more than 116.8 million roomnights sold, which is 4 million roomnights higher than last July and another all-time record for any month. This translates to a demand increase of 3.5%, which is a continued healthy clip and actually higher than it was in June (+3.2%).”

RevPAR in the U.S. has increased for 65 consecutive months. ADR has risen year-over-year at 5.0% or higher for three straight months and four of the first seven months of 2015.

In July, every Top 25 Market reported year-over-year growth in RevPAR and ADR.

– See more at: http://www.hotelnewsnow.com/Article/16508/STR-US-hotel-performance-for-July-2015#sthash.jYBb8ndG.dpuf   (copy and paste link)

Note:  STR Global is the industry standard for measuring operating results across the industry, and it has been since I entered the industry.  I’m not sure how long they’ve been measuring, but it encompasses the entire modern hotel era.  To me, that’s forever.  Dave Hogg

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