The U.S. hotel industry reported positive results in the three key performance metrics during November 2013, according to data from STR, parent company of Hotel News Now.
Overall, the U.S. hotel industry’s occupancy rose 2.1% to 57.4%; its average daily rate was up 2.6% to $107.50; and its revenue per available room increased 4.7% to $61.74.
Among the chain-scale segments, the upper-upscale (includes the likes of Four Seasons and Ritz Carlton) segment rose 2.8% in occupancy to 68.5%, reporting the largest increase, followed by the luxury segment (includes the likes of Homewood Suites and Courtyard), which rose 2.3% in occupancy to 72%.
The midscale and economy segments (includes the likes of La Quinta, Sleep Inn and Motel 6) reported ADR increases of 1.4% and 1.3%, respectively—the lowest among all chain scale segments during the month.
The upper-upscale segment reported the largest ADR increase, rising 3.4% to $160.18, and a RevPAR increase of 6.2% to $109.74. The luxury segment followed closely with a 3.3% increase in ADR to $288.11 and a 5.7% increase in RevPAR to $207.49. [Editor’s note: YES the luxury segment far outperformed the upper-upscale segment in absolute dollars! – Dave]
TravelClick’s October 2013 North American Hospitality Review shows a 7.4% increase in committed hotel occupancy for the next 12 months amid a 3% increase in average daily rate, based on rooms already booked.
[Adapted from a 12-19-2013 article by Tammy Messing in Hotel News Now]
Note that the November gains follow an unbroken trend that has continued for about two years now — David Hogg