The recent Hunter Hotel Investment Conference featured hotel icon Jack DeBoer as the keynote speaker. You’d expect the visionary behind Residence Inn and Candlewood Suites to have accumulated some wisdom through years of cutting-edge experience changing an entire industry, and you’d be right. I took notes as fast as my fingers would move. I hope you enjoy the DeBoer pearls I share with you over the next few months:
PEARL #1: “I was originally 50/50 partners with Holiday Inn in the Residence Inn venture. From them I learned that it’s cheaper to give food away than it is to sell it.”
PEARL #2: Regarding Residence Inn, “Why did I sell to Marriott? They thought it was worth more than I did.”
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I have saved it for later!